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Elif Yılmaz - Effective Storytelling in Digital Marketing: A Proposed Framework | Sözcü Kitabevi

Effective Storytelling in Digital Marketing: A Proposed Framework

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Effective Storytelling in Digital Marketing: A Proposed Framework
Effective Storytelling in Digital Marketing: A Proposed Framework
Nobel Bilimsel Eserler
15.66

This book aims to enlighten marketers and academicians in digital storytelling by adopting an interdisciplinary approach that is based on both literature and marketing.

The book includes the literature reviews in literature and marketing, the findings of the reviews, the evaluation of these findings with marketing professionals such as storytellers and digital marketing agencies, analysis of the evaluations with customers, and in conclusion, determination and explanation of the digital storytelling and its elements.

This book is highly recommended for brands and e-commerce/trade companies that aim to build emotional connections with their customers on digital platforms, create brand loyalty and increase sales performance.

  • Açıklama
    • This book aims to enlighten marketers and academicians in digital storytelling by adopting an interdisciplinary approach that is based on both literature and marketing.

      The book includes the literature reviews in literature and marketing, the findings of the reviews, the evaluation of these findings with marketing professionals such as storytellers and digital marketing agencies, analysis of the evaluations with customers, and in conclusion, determination and explanation of the digital storytelling and its elements.

      This book is highly recommended for brands and e-commerce/trade companies that aim to build emotional connections with their customers on digital platforms, create brand loyalty and increase sales performance.

      Stok Kodu
      :
      9786257932585
      Boyut
      :
      16.50x23.50
      Sayfa Sayısı
      :
      110
      Basım Yeri
      :
      Ankara
      Baskı
      :
      1
      Basım Tarihi
      :
      2020-06
      Kapak Türü
      :
      Ciltsiz
      Kağıt Türü
      :
      1. Hamur
      Dili
      :
      İngilizce
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      Bonus Card
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